Developed and executed social media campaigns for lifestyle and consumer brands, aligning visual storytelling with each client’s brand identity while optimizing for platform-specific performance.
Role: Producer I Creative Director
Production Company: Countercinema
Clients: Dunkin' Donuts, Blossom Essentials, Omnia, Sons and Gardens
Outcome:
Delivered engaging content across Instagram, TikTok, and paid social channels, supporting product launches, seasonal campaigns, and brand refreshes. These campaigns drove audience growth and sales engagement while strengthening brand positioning in competitive markets.

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